Echinacea purpurea 'Pow Wow Wild Berry'
Common name: Coneflower 'Pow Wow Wild Berry'
This coneflower has deeper magenta tones than others.
Birds love the seedheads of this plant so by leaving the flower stalks up during the winter it will not only add winter interest it will also attract birds to your garden.
Flowers midsummer until mid fall. Makes a great cut flower. Deer resistant.
It was the 2010 AAS winner.
Exposure: Full sun to part
Echinacea Pow Wow Wild berry 2010 AAS winner photos courtesy of All-America Selections